Pinterest has by far become one of the top social media networks used today.

Why? Because it gives a fresh and unique way of learning about almost anything.

Pinterest is a visual search engine which means you can find information, tips, recipes, DIY projects, reviews, photography, and products (online shopping) for whatever you need while also building your own personal account through boards and pins. Because of the diversity of Pinterest, you can pretty much market any reasonable business: from homemade crafts to technological services to clothing brands to real-estate agencies.

So why not use it for your own business whether your business is small or already well established? Here are 5 things to note before getting started in promoting your business through Pinterest!

Must-Know #1: Take Advantage of Ads/Promotions

Pinterest provides users with the ability to make their own ads or campaigns from the comfort of, well, wherever you are or with whatever you have: phone, tablet, laptop, or computer. This can be super helpful if you’re looking for a way that is affordable and easy to promote your services. All you have to do is visit ads.pinterest.com and fill in your billing information once logged in.

Pinterest has set up an algorithm so that a specific audience is set to view your ad or pin. This is determined by the demographics you set such as age, gender, interests, and location. You can pay as much as $1 a day to promote your ad for any length of time you set. 

Must-Know #2: The Key Is Consistency

Make sure you are posting at least 5 times a day. Because Pinterest is similar to a visual Google search, there are billions of posts circulating the network, What does this mean? It means, unfortunately, that your pins can be easily lost so you need to be generous when scheduling your posts. 

Develop a schedule so that it makes things easier for you to be consistent. If you have regular followers that view your content frequently they will be able to keep up with your posts because of your reliability. 

Must-Know #3: Create Rich Pins

Rich Pins are a great way to link your pins back to your website or social media. Rich Pins add extra details to your content and the information is always updated so if you change something on your website, the information on the pin also changes. 

In order to make Rich Pins, you have to apply by marking up your website with meta-tags and if done correctly, an “apply” button will pop up on the pin. All you have left to do is wait 24 hours for processing and you’re good to go.

You can visit here for more details: https://help.pinterest.com/en/business/article/rich-pins 

Must-Know #4: Pay Attention to Your Visuals

How you design your pins and what shape they are, play a more important role than you’d expect. For example, it is more effective to create pins that are vertical or longer in length because when we scroll through we tend to look up and down not side to side. Elongated pins cover more of the page and will draw more attention than square-shaped or horizontal pins. 

Most people are on their phones and therefore have a vertical view shape. Also, keep in mind that your pins need to be visually appealing because that is was viewers see first: the picture. What you display in your posts represents who you are and what your

Must-Know #5: Keywords Are Your Bestfriends

Hashtags? I’m not saying ignore those all together but ignore those all together. Pinterest circulates pins based on keywords, not hashtags.

You can use hashtags, however, they have little to no effect on sorting your posts. Take note to always be up-to-date on the most popular and used keywords. Keywords will determine how and where your pin is categorized and filtered in with other pins.

When I say use keywords I mean make sure that your posts have specific words in your image or caption that indicates what it is about.

 

For example, some popular keywords include recipe, ideas, article, DIY, decor, fitness, and fashion. These will sometimes change so it’s important to know which ones are currently relevant.

Remember, it’s important to take advantage of all the tools Pinterest provides for you in order to optimize your content and business success! Let’s recap. Promote your content through ads and Rich Pins while also paying close attention to your visuals, consistency, and keywords.  

For more information or opportunities about growing your business or re-branding, follow us on our socials or further explore our website at https://1socialbuzz.com!

xo~Sam

Samantha Budge, Junior Social Media Project Manager

Resources: 

https://help.pinterest.com/en/business/article/rich-pins

https://ads.pinterest.com/