Inaction is the death of any business! Don’t Be That SLOTH…
The minute you stop posting, emailing, creating videos & podcasting your growth will come to an abrupt HALT! You will dry up like the Sahara Desert.
At the Hive, we know that without taking regular action every single day to grow your business, your sloth marketing tactics will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.
Let’s avoid this scenario! Here are five HIVE ACTION TASKS that will lead to increased income and business growth.
- GET ON THE REG!! Email Your Customers With Consistency.
Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product that pays you a commission.
Emails should not be so frequent that you annoy your list, but should come with consistency and provide freebies, tips & value. Every once in a while you can throw in a sales campaign. It is best to be strategic. You want to avoid being reported as SPAM or just as bad…have your subscribers hit the dirty little UNSUBSCRIBE BUTTON!
- Focus on Customer Service.
BOY DOES THIS ONE HIT HOME! You will never please everyone but you may as well try your best. Inevitably, customers will contact you with questions so be prepared to answer these requests in a timely manner. This is a must not deviate from RULE. Regarding refund questions, stick to your rules but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.
- Raise Your Rates.
When was your last rate increase? Are your prices competitive with the current market of experts of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the news carefully to your current clientele so they don’t jump ship.
- Repackage & Repurpose Your Offerings.
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to most people and be sure to price it accordingly.
At the Hive, we give our older content a little brush-up and offer it for free. You can find these valuable tools on our YUMMIES PAGE. Check out these snack packs. They are priced just right….FREE.
- Create a New Offering for Old Clients. TIME TO WOW THEM!
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.
MMM.. HOLD UP! How Do I Know What to Offer?
This is an age-old question of many of our clients and business owners and it boils down to knowing your target audience. How do they want the information presented? What are the hot topics in their industry? What struggles do they have every day? The best way to know what they want is to simply ask them.
Another reason business owners don’t know what to offer is that they don’t have a plan, (YEP, WE SAID IT AGAIN) neither for their business nor for who they want to help. Writing a business plan with action steps is imperative for business growth and we’re presenting a very in-depth workshop on this very topic.
This is the last week we are offering our Free Workshop, “Create Your Extraordinarily Successful 2021 Business Plan.” No slimy selling, no LONG STORY, we get straight to the point. Together We Will Show You Our Process For Goal Setting & Teach You How To Plan Your Programs, Content, and Promotions for the Entire Year!” REGISTER HERE
0 Comments