What The Heck Is A Funnel – 1Social Buzz

by | Apr 29, 2021 | Becoming An Expert, Blogging, Funnel

Hey There PARTY PEOPLE! We’ve Got A Special-Something For You To Read Today!

As You Are Building Your Hive & Growing Your Buzz You Will Need Some Funnels! And We Are Going To Share Our Simple Secret Sauce To Getting Started!

You Might Be Asking: What the Heck is a Funnel, Anyway?

For a business owner that wants to take things online, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. 

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business. 

As You Get Started, There Is No Need To Showboat. Start With A Simple Funnel!

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel. 

This is how you will grow your fan base. Make sure this information gives your viewers an immediate TRANSFORMATION.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list. 

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership. 

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel. 

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group. 

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers. 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make. 

Not sure how to get this party started? No problem. In our next Post, we will share with you the secret sauce: 3 Pages Every Funnel Must Have. We even dive into the tools that we love to use and where you can get them.

If you are pumped and want to get started right now….NO PROBLEM. CLICK HERE & We Can Hop On A 30 Minute Call. Our team will show you exactly how to do this and give you our FREEBIES to get you started.

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